Exciting Changes Coming to HLC:
Partner Pricing – Effective January 30th
Build better margin this fall and winter, plus take advantage of our brand new Overstock Margin Booster benefit
At HLC, our commitment to better supporting you drives everything we do.
That’s why we’re thrilled to introduce "Partner Pricing: HLC’s Commitment to You"—a new way to simplify your purchasing experience while ensuring you receive the best possible value on all products.
What’s Changing?
Starting January 30, 2025, we’ll transition from the HLC Flex Plan to Partner Pricing. Here’s what you can expect:
Highly Competitive Pricing: Enjoy great pricing across all products and brands, including top names like SRAM, RockShox, Maxxis, EVOC, Yuba, Muc-Off, and many more.
No Buy-In Requirement: Access Partner Pricing automatically, year-round, with no qualification standards or buy-ins needed.
Time-Saving Transparency: No more hunting for deals. Partner Pricing ensures you get a competitive price every time you log in.
Simplified Pricing: Forget “slash” or special pricing. What you see on our B2B website will always be the most transparent, straightforward pricing available, with no hidden costs.
Why the Change?
We’ve heard your feedback: today’s business climate demands simplicity, transparency, and opportunities to maximize profit margins. Many of our dealer partners have spoken, and we’ve listened. The current environment has highlighted the importance of flexible partnerships to meet evolving business needs.
For this reason, we are repricing many of the items you source through HLC to ensure maximum value. You will no longer need to place program orders to receive our best pricing—our goal is to put our best foot forward with competitive and transparent offers right from the start.
By simplifying our approach, we’re helping you save time and money so you can focus on what matters most: growing your business. Partner Pricing reflects our commitment to making it easier and more profitable to work with HLC.
Effective Date
These changes will take effect on January 30, 2025.
Questions? We’re Here to Help!
If you have any questions, please don’t hesitate to reach out to your HLC sales representative. They are ready to discuss how Partner Pricing will benefit your business and answer any concerns you might have.
This is just the beginning—2025 has exciting initiatives in store, and we can’t wait to share more with you soon. Thank you for being a valued part of the HLC family. Together, we’re building a stronger future.
Qualify at the top level for 2+ of these 4 brands and you'll get access to all current Overstock Margin Booster pricing available at HLC
Brand
Buy-In Levels
Immed. Discount
Recur. Discount
$3,000
$1,000
$750
10%
5%
3%
6%
5%
3%
Dealers can also qualify with and earn standard discounts for Avid, Quarq, RockShox, Time and Truvativ
$500
$250
6%
3%
6%
3%
$500
$250
5%
3%
5%
3%
$500
$250
6%
3%
6%
3%
• Deadline to earn Overstock Margin Booster benefit is October 31, 2023
• Overstock Margin Booster pricing may take 3–5 business days after qualification to show on your account
• Overstock Margin Booster pricing is effective while quantity of eligible products last and may be subject to change without notice
All other standard Flex Plan brands are listed below. You must qualify for each brand separately to earn immediate/recurring discounts.
Brand
Buy-In Levels
Immed. Discount
Recur. Discount
$400
5%
5%
$500
$250
5%
3%
5%
3%
$300
$150
10%
3%
5%
3%
$1,500
$1,000
5%
3%
5%
3%
$300
$150
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$1,500
$1,000
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$300
$150
10%
3%
5%
3%
$300
$150
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$1,000
3%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$500
$250
5%
3%
5%
3%
$300
$150
5%
3%
5%
3%
$750
$500
$250
8%
5%
3%
8%
5%
3%
$500
$250
5%
3%
5%
3%
$1,500
3%
3%