Drive customers to your shop with these Holiday Promotions

Check back frequently as more brands will be added in the coming weeks.

Build better margin this fall and winter, plus take advantage of our brand new Overstock Margin Booster benefit

Promotions

Brand

Starts

Ends

Promo Details

More Information

October 15, 2025

December 2, 2025

10% off EVOC 2024 and prior models. 

November 10, 2025

December 22, 2025

More Details to Come 

MAP Reductions

Brand

Starts

Ends

Promo Details

More Information

November 28, 2025

December 1, 2025

MAP reduction to $215.99 on 2.0 Seat

November 10, 2025

December 2, 2025

20% MAP reduction on select SKUs

November 24, 2025

January 4, 2026

Up to 20% below MSRP on select SKUs

Updated pricelists available on sram.com/MAP

September 29, 2025

December 30, 2025

MAP/MSRP Reductions on Selected Products

Details to Come 

Qualify at the top level for 2+ of these 4 brands and you'll get access to all current Overstock Margin Booster pricing available at HLC

Brand

Buy-In Levels

Immed. Discount

Recur. Discount

$3,000

$1,000

$750

10%

5%

3%

6%

5%

3%

Dealers can also qualify with and earn standard discounts for Avid, Quarq, RockShox, Time and Truvativ

$500

$250

6%

3%

6%

3%

$500

$250

5%

3%

5%

3%

$500

$250

6%

3%

6%

3%

• Deadline to earn Overstock Margin Booster benefit is October 31, 2023

• Overstock Margin Booster pricing may take 3–5 business days after qualification to show on your account

• Overstock Margin Booster pricing is effective while quantity of eligible products last and may be subject to change without notice

All other standard Flex Plan brands are listed below. You must qualify for each brand separately to earn immediate/recurring discounts.

Brand

Buy-In Levels

Immed. Discount

Recur. Discount

$400

5%

5%

$500

$250

5%

3%

5%

3%

$300

$150

10%

3%

5%

3%

$1,500

$1,000

5%

3%

5%

3%

$300

$150

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$1,500

$1,000

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$300

$150

10%

3%

5%

3%

$300

$150

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$1,000

3%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$500

$250

5%

3%

5%

3%

$300

$150

5%

3%

5%

3%

$750

$500

$250

8%

5%

3%

8%

5%

3%

$500

$250

5%

3%

5%

3%

$1,500

3%

3%

Questions? Contact your HLC rep or our Customer Experience team at 1-888-522-2453 or [email protected].

Terms and Conditions

End Date: February 28, 2024
Deadline to Earn Overstock Margin Booster benefit: October 31, 2023
Terms: Regular in-season terms and Freight allowance applied
Discount: Includes immediate discount on your qualifying order and recurring discount through February 28, 2024*
• You must place a qualifying order of shippable product for each brand separately in order to receive your discount.
• Prices and product availability are subject to change
*HLC reserves the right, at any time, to modify the end date for recurring discounts. Accounts must be current within the specified terms in order to maintain discount 
**Subject to approval by the credit department, some restrictions may apply.
   
   
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